CONTACT: Laura Ward | WardComm Public Relations, LLC | 860.573.4809



Construction of “Castle Laurita” to Begin with April 20 Ground Breaking Ceremony

April 13, 2015 | New Egypt, NJ – In one week, world-renowned sculptor Ed Jarrett will break ground on his fifth attempt at the GUINNESS WORLD RECORDS™ title for the Tallest Sandcastle, “Castle Laurita” at Laurita Winery in New Egypt, New Jersey. Each of Jarrett’s previous attempts have set new records. And, all four sandcastles were built and sculpted 100 percent by hand.

Castle Laurita Announcement Photo

This time, it’s different. Very different. It is the first time in 12 years Jarrett will attempt to shatter a record he did not set. In addition, the rules have changed. Last fall, Caterpillar, Inc. was permitted to use its powerful machines to construct the World’s Tallest Sandcastle in Brazil. The big brand surpassed Jarrett’s 2013 record by just over three feet, making 41 feet, 3.67 inches the height to beat.

“People have always asked me why I attempt to break my own record, and my answer is always that I’m simply seeing how high I can go while having fun and raising money for charity,” says Jarrett. “This fifth attempt at the world record is extra exciting – one, I am competing against someone other than myself and trying to reclaim my title; two, I get to use machinery to pack the sand and save all my energy for my favorite part, the sculpting; three, I will once again be raising money for charity; and, four, I have lucky sand.”

The sand to be used for Castle Laurita is the same sand Jarrett used for his 2013 world record sandcastle on Jenkinson’s Beach in Point Pleasant, New Jersey. Jarrett and his team are in the process of finalizing arrangements with Castle Laurita’s beneficiary and details will be announced in the coming weeks. Additional information about the official ground breaking ceremony being planned for Monday, April 20, 2015, will be available later this week.

Given that machinery will be utilized in the construction of Castle Laurita, Jarrett will not need the thousands of volunteers previously required to help build his sandcastles with buckets and shovels. However, there may be opportunities for volunteers during different phases of the project and those interested in assisting should monitor Jarrett’s website and social media (Facebook, Twitter, and Instagram) for updates.

Most recently, Jarrett headlined Laurita Winery’s Ice Sculpture Festival in February, using more than five tons of ice to sculpt a fire engine, fire breathing dragon, igloo, snowmen, and more. Before that, he created “Boardwalk Journey,” a 5,000-square-foot sand museum in Seaside Park. Open throughout the summer of 2014, the exhibit illustrated the history of the New Jersey boardwalks and raised money for charity.

About Ed Jarrett

Ed Jarrett volunteers his time to sculpt sand, ice, and more for charity. He set his first GUINNESS WORLD RECORDS title for the Tallest Sandcastle in 2003 when his creation standing 29 feet, four inches tall in Falmouth, Maine broke the record previously held in Finland. Since then, he has broken his own record three times, most recently on October 29, 2013 with a sandcastle 38 feet, two inches tall in Point Pleasant, New Jersey.

About Laurita Winery

A sustainable alternative, linked to the local area through tradition, culture, and respect for its natural resources, Laurita Winery in New Egypt, New Jersey, is committed to creating wines that derive as much character from the fruit as possible. The name “Laurita” comes from the first names of owners Randy Johnson’s and Ray Shea’s mothers, Laura and Rita, to whom the winery is dedicated. Laurita Winery offers wine tasting and vineyard and winery tours. It is a regional destination for the enjoyment of diverse musical and cultural entertainment from country line dancing and outdoor movie nights, to jazz and blues to multi-media art displays. The Inn at Laurita Winery, is an amazing 10-room inn offering full amenities and a five-star, three course breakfast. For more information, visit

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Photos from Laurita Ice Fest

by SandMan on February 23, 2015

Incredible time at the Inaugural Laurita Winery Ice Sculpture Festival February 21-22, 2015! Here are some photos by NJ Advance Media’s Ed Murray who visited on Sunday (click image to access article and photos): Image for Website
 See more photos on our Facebook page!


Ed Jarrett to Headline Laurita Winery Ice Sculpture Festival February 21-22, 2015

January 14, 2015

Laurita Ice Sculpture Festival!!   A family-friendly, winter wonderland event for all ages highlighted by ice sculptures, classic winter activities, upbeat entertainment and a variety of themed food and beverages!! Ed Jarrett’s sculpture displays will include a Fire & Ice truck where you can sit in the driver’s seat, a fire-breathing dragon luge, a “Warm Hug” […]

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Smash the Boardwalk on November 1st

October 14, 2014

CONTACT: Laura Ward | WardComm Public Relations, LLC | 860.573.4809   SMASH THE BOARDWALK WITH SAND SCULPTOR ED JARRETT Special “Boardwalk Journey” Sand Museum Demolition Party Planned for November 1   October 14, 2014 | Seaside Park, NJ – Ed Jarrett, world-renowned sculptor and Guinness World Record holder for the Tallest Sandcastle, announces the […]

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Book Signing August 30th

August 29, 2014

Special Book Signing Event with Dick Handschuch and Sal Marino, authors of the narrative piece of Boardwalk Journey and “The Beach Bum’s Guide to the Boardwalks of New Jersey” Boardwalk Journey will welcome authors Dick Handschuch and Sal Marino to the sand museum on Saturday, August 30, from 6:00-8:00 p.m.  These gentlemen wrote the narration […]

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Media Alert: Ed Jarrett & Hometown Heroes Announce Boardwalk Journey Grand Opening

July 17, 2014

MEDIA ALERT ED JARRETT AND HOMETOWN HEROES ANNOUNCE BOARDWALK JOURNEY GRAND OPENING Sand museum celebrates Jersey Shore boardwalks from birth to present day   WHO:       Ed Jarrett, world-renowned sculptor and four-time Guinness World Record holder for the Tallest Sandcastle, and Hometown Heroes, a 501(c)3 dedicated to helping people in the community in a crisis, will […]

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Volunteers Needed for “Boardwalk Journey” Sand Museum to Open on June 26

May 22, 2014

World renowned sculptor Ed Jarrett, who most recently broke the Guinness World Record for the Tallest Sandcastle in Point Pleasant Beach last October, has begun construction on his latest project, “Boardwalk Journey,” a sand museum that will feature over 5,000 square feet of detailed sand sculptures. Located on the corner of North Ocean Avenue and […]

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Press Release: October 29, 2013

October 30, 2013

Guinness World Records Certifies Sandy Castle as Tallest Sandcastle at 38 Feet, 2 Inches Ed Jarrett Marks One Year Anniversary of Superstorm Sandy By Delivering On A Promise October 29, 2013 | Point Pleasant Beach, NJ – For world-renowned sculptor Ed Jarrett and Jenkinson’s Beach in Point Pleasant Beach, New Jersey, the second time is […]

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Press Release: October 27, 2013

October 27, 2013

Frightening Sandy Castle Spire Collapse Caught on Video Ed Jarrett Spends Saturday Rebuilding, Remains Confident He Will Break Record on Tuesday October 27, 2013 | Point Pleasant Beach, NJ – Things got a little bit scary at Sandy Castle Friday evening, and it wasn’t because Ed Jarrett, world-renowned sculptor and Guinness World Record holder for […]

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Press Release: October 24, 2013

October 24, 2013

Ed Jarrett and Eco Building Products Announce Guinness World Records Visit to Sandy Castle Watch Sculpting Live Online, Courtesy of NJ Discover Productions October 24, 2013 | Point Pleasant Beach, NJ – Ed Jarrett, world-renowned sculptor and Guinness World Record holder for the Tallest Sandcastle, and sponsor Eco Building Products today confirmed that a Guinness […]

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